Swift Resolution is a family-run debt recovery company, specialising in a unique package of debt recovery, enforcement, and reliable legal advice for a wide range of clients. Proactive in enforcement and diligent in all legal matters, our client has grown to become one of the most reputable firms in and around the Northumberland area.
To reach even more customers, sharpen their digital marketing toolkit and centralise their services, they needed a brand-new website. Here’s how our UK web design wizards got the job done.
Debt recovery web design UK
The first thing that wows visitors when they land on this homepage is, of course, the piercing web design that sets our client apart from other debt recovery services.
Giving a clever nod to the black, red and white world of all things finance, this web design not only reflects what they do – it helps them do it better.
With intuitive web design like this, Swift Recovery can make their mark – and make it loud.
But, as you know, there’s more to web design than just colour. Colour palettes – while crucial for making successful first impressions – don’t tell the whole story.
Design means brining a reputable debt recovery company into the twenty-first century, and we were able to do this with design that speaks to our client and theirs.
When you land on the homepage, you immediately know who our client is what they do. This is down to an above-the-fold section being dedicated to communicated integral services in a clean grey box positioned to the left-hand side.
To the right – nothing. This was a conscious design choice. By opting for a more minimalist, refreshing homepage, we’re able to use white space in innovative ways to foreground information and let the web space breathe.
Scrolling down the landing page, users are able to access more of our client’s services which are laid out horizontally, titled using large red H1 tags, and communicated using engaging copy.
What we have here is design that not only looks good, but values clients’ time and delivers information in a way that creates a much more seamless user experience.
User Interface and experience
Curating an innovative user interface means taking all this design, information and architecture and bringing it to the user in a way that sparks curiosity and further engagement.
In this way, we’re giving users an experience that’s memorable, seamless, and useful. And that’s how every business website should be.
Website landing pages are, ultimately, where the magic happens.
With users making their minds up within seconds about whether they like the look and feel of your website, it was important we got the interface right here to make for an even better experience across the whole website.
Design and interface work hand in hand, and this is clearer than ever when you land on the homepage.
But it’s just as clear elsewhere, too.
For us, consistency and familiarity are absolutely crucial if you are to produce a website that users are going to enjoy using.
That’s why, from front to back, our UK web design team have created an integrated user interface that is built for and around our client and theirs.