eCiggUK are an online retailer of luxury E-Cigarette and vaping products, providing a wide-ranging loyal fanbase with the latest technology in the industry.
Purveyors of tobacco eLiquid, Batteries, and modifications, to Food and Mint eLiquids, eCigg are proud to be a leading retailer of vaping products.
According to the World Health Organisation, the number of people who use vaping technology is on the rise, as more and more people are determined to quit.
Witnessing a steady growth in sales, they approached Red Website Design to establish their own unique eCommerce digital platform where they could house their products and compete with rising competition.
The website speaks for itself. Have a ready below to see why we like what we’ve done so much.
Right from the initial design brief, the design team here at Red were committed to designing something that inspired and reflected authentic, modern design for an authentic, modern client.
We’ve achieved this and more with a stunning homepage that introduces potential customers to our client perfectly.
Whether it’s by utilising white space when appropriate, or the crisp, minimal logo, the design from eCiggUK is forward-thinking and contemporary – everything a vaping website should be.
As well as utilising this white space, we also use space it when it counts. To take the opening slider, for example, it really sets the tone of the website up by opening it up and breathing a new lease of life into it.
Great design is bold and captivating. This is essential when it comes to eCommerce websites, where you need to make information stand out when it matters. All our important CTAs are lit up in a brilliant lime green, for instance, ensuring they are visible at all times.
And, speaking of colour palettes, we’ve implemented this lime green tone for all subheadings and title bars, making this design consistent and structured.
To streamline this within the eCommerce layout, we’ve added transparent green overlays over various products. You’ll also notice it blends perfectly well with the green ‘e’ in the logo, too!
But great design needs a great user interface, too.
UI – User Interface
A user interface that is effective achieves everything a customer wants it to. Whether that’s facilitating their customer journey, or carrying out their required tasks, your interface needs to be responsive and engaging at all times.
We’ve built not only a website that looks great; it feels great, too, and performs as a website ought to.
For example, on the homepage, customers can immediately access products that have been featured, as well as those from top, well-known brands in the industry. This means the website is tailored specifically to the wants and needs of eCiggs’ clients. This is achieved by understanding your audience and anticipating their intentions, wherever they may be on the website.
Below these products, we reach the bottom of the page that is cut out in a deep black background. Here, visitors have all the information they need in one place. From here, they can choose to shop by category, view popular products, or get in touch. By having these amazing features, eCiggsUK is a website that works for its customers from start to finish.
Making eCommerce Easy
Being an eCommerce website, we made sure all products and ranges were clearly stratified and ordered. Customers are then able to filter their search queries down by price, product, and brand.
There’s also the chance to find out more about their desired products by clicking on ‘details’, helping customers know exactly what they’re getting.
This is just one example of how an eCommerce website, when done right, can make the buying process so much smoother.
And by producing a website that is easy to use and navigate across, visitors will find value in your website that is unobtainable elsewhere.