From a trim to a complete restyling, hair replacement to extensions, specialist unisex hair experts DH Hair & Aesthetics pride themselves on transformation. Through a unique offering of unique one-to-one hair consultation, they work closely with clients to help them achieve their look.
To get their cuts in front of more people and reach new customers, DH Hair & Aesthetics came to Red Website Design for a web re-brand with all the trimmings.
Here’s how our UK web design team turned a brief into a professional interface clients can rely on.
Hair salon web design
This hair and beauty website design brief was about creating aesthetic design while retaining all the traditional functionality users expect today.
It had to be both eye-catching and practical, easy on the eye and easy on the mouse.
Because if customers are put off by lazy web design, they’re even more put off by websites that don’t cater to their needs.
Customer-friendly, simple, and professional, DH Hair & Aesthetic’s web design connects to new and old clients using design that speaks to their needs and wants.
Starting with the homepage, the client logo leads the centralised structure as it sits on top of a page-wide, black and white slider featuring an image of our client’s salon itself.
Written in a classy manuscript typeface, this immediately communicates to visitors that our client means business – and cares about how they look.
From this, the overall tone of the website is set – one that is minimal and customer-friendly from beginning to end.
Users can’t scroll past this point, making this homepage incredibly simple and sleek – there’s no room for unnecessary content because the homepage doesn’t need it.
Instead, customers can simply click either of the two call to actions on the intro slider, or simply navigate over to the navigation bar which is placed top right.
Talking of navigation, this website knows how to guide users to where they need to be.
Whether through gold call to action buttons or concise service copy, users can easily locate the services they need as soon as they arrive on the website.
And on the service page itself, there are several features which make browsing that little bit easier for online customers.
First, by keeping service copy short and concise, visitors can quickly navigate to their desired service.
Second, by aligning everything left of centre, the content appeals to regular reading habits of users, making this website more in-tune with users’ needs and expectations.
Third, the use of on-brand, high quality images makes content association occur more naturally, linking up content with relevant images.
This helps both to boost the professionalism of the website, as well as the overall presentation of content.
Fourth, the use of the manuscript typeface for header tags – and regular sans serif typeface for secondary content – visitors can quickly access the content and services they are seeking.
Front front to back, this website is built for and around our client’s clients, helping them make services much more visible and accessible for customers looking for a range of services.