Coyne Brickworks are a family-run bricklaying company serving the capital.
With a portfolio containing garden walls and lush, multi-storey apartments, Coyne offer an unbeatable service at competitive prices.
And that’s how they’ve secured a reputation that ranks them as a leading south London bricklaying company. With success (and boots) on the ground, they were looking to have a digital presence to maximise their business profile.
Our web designers donned their digital hats and did what they do best. Have a read below to find out more.
In trademark Red Website Design style, the most eye-catching and intriguing characteristic of this website comes from its visuals.
We knew we wanted a simple design for our client – but we also wanted to achieve a more compelling presence, too.
Over clean white and grey backgrounds, we’ve built a dominating colour palette of maroon and gold. These two colours have a familiar aspect about them in the construction industry – and they’re not often seen around. That’s why this was the perfect combination to set our client above the competition.
In-keeping with this design, you’ll notice important CTAs and navigation buttons dressed in these colours, helping them to stand out and deliver more impact.
Design is more than the colour of CTAs, though. It’s all about creating a visual ‘feel’ that users will want to associate you with. To make this website belong in the twenty-first century, we’ve incorporated several design features that make for a sleek and professional finish.
Arriving on the landing page, for example, we’re met with a massive image of residential property, reflecting what our client does. Then, as we progress further down the website, we have important headers and links splashed in our signature gold colour on a white background.
Just below the website’s footer, we’ve added a banner with a slightly more transparent copy of the landing page image. On top of this, we’ve placed a CTA encouraging users to learn more about Coyne’s services.
It’s by developing these small touches that we’re able to build-up to something much larger – and more special.
To make the magic work, we needed a user interface that placed users at the front of their experience.
User interfaces are all about compiling every snippet of information and design elements, and presenting it to users in a way that they can access, absorb, and use to their advantage.
Visitors need to be able to use a website effectively in order to find what they are looking for. And this is why having a good user interface is a crucial ingredient for retaining your customers online.
If customers can’t find value in using your website, they’ll find it in your competitor’s.
What’s great about Coyne’s website is – not only does it have appealing design – it’s a website that is navigable, rewarding, and useful to customers.
With a clean, sticky navigation bar, users are never far from their next destination page. And if they are looking to get in touch, they can consult one of many CTA buttons that feature throughout this website. This is what we mean by making websites useful and full of purposeful – it’s important to anticipate the customer journey, and then build features around that.
Social proof means having your services validated, acknowledged, and approved by customers who find value in that service.
How heavily have you been swayed in the past by a negative customer review? And are you more likely to buy a product if your friend recommends it?
When it comes to spending our money online, the opinion of others matters more than we would like to admit. Studies show that 70% of customers consult a product review before deciding to purchase that product.
The truth is, you’re less likely to buy a product if it has failed to fulfil the needs of others. Your customers are no different, and will definitely be looking for reviews, testimonials, and accreditations to support what you have to say.
Whilst it’s great to feel confident about your own products, the reviews of real-life customers will carry more weight when it comes to product promotion.
As our client practices in the construction trade, it made sense to have a ‘gallery’ page, where users could browse images of their latest work. There’s nothing better than seeing a service in action – and this does just that.
And with a Testimonials page, online visitors are able to appreciate our client’s amazing work through external endorsements.
With Coyne Brickworks, we’ve created a proper business website that puts our client’s voice and services out there for future customers to see. Using great design and a thoughtful interface, our designers have made a website that helps Coyne get the job done online.
We’re excited to see what we can do for you, too.