Interlink Vision is a leading audio-visual integrator, specialising in video conferencing, signage, VOIP, and many more.
Modern businesses need modern technology to facilitate communication across several media. And that’s where our client comes in. When they got in touch with us, they told us they wanted a new brochure website to advertise their services to the world.
So, we rolled up our sleeves and got to it. Here’s how.
Audio-visual web design
Our UK web design team loves a new challenge here at Red Website Design. With this brief, our web designers saw an opportunity to really push the boat out on design that captures attention and gets users clicking.
For our client, their new website had to be clean, visually appealing, functional and easy to use.
The final result? A website that ticks all the boxes. It’s a website built for the here and now for customers. It’s a website that places the user experience right at the centre. And it’s a website that reflects exactly what our client are all about – providing clients with amazing services.
When we think of successful web design, we think of the kind of web design that brings customers closely to the product(s) – on an interface that instantly helps customers ‘get’ it.
For our client, our designers ensured the landing page was a place where this happened.
On top of a clean orange and white colour palette, they were able to position content and copy clearly and in accompaniment with other features such as call to actions and navigation headers.
As customers scroll down the website, their immediate needs are anticipated and catered to with design that communicates our client’s services.
For example, underneath a beautiful above-the-fold slider, our client can effectively communicate how their services can solve their clients’ problems, and what they can expect during the buyer journey.
All of this content is housed neatly on an interface that takes design real estate seriously. What we mean by this is that where white space could benefit the scrolling journey, our designers make sure that this space is not occupied by content that would distract users and retract user value.
It’s important to us that the user journey is supported by design that is carried right the way through a website’s interface.
For our client, web design is familiar and expected throughout, with similar features appearing on every web page.
By enabling continuity to be felt across the website, we’re better able to sustain a more seamless and uninterrupted user journey.
Good user experiences are essential for every website we design.
For our client, the user experience is facilitated and supported by appropriate call to actions and a smooth scrolling journey, with information positioned to support the user journey from start to finish.
From start to finish, our web designers left our client with a website they could take forward with their journey, helping them to better connect and engage with their online customers.