We build professional websites to drive your message forwards.
Wills & Prepaid Funeral Plans are a professional business doing exactly what it says on the tin. From simple prepaid funeral plans to Powers of Attorney services, they ensure clients get the peace of mind they came to get.
To drive their message forward and spread the word about their services, they approached our designers to build them a website you can’t say no to.
So, our team got to work and transformed a design brief into a website built for success. Put the kettle on and have a read below to see how it was done.
Winning Website Design
Eye-catching web design is all about communicating the right kind of values to the right kind of customer base. When web design is successful, businesses are already on their way to building crucial relationships with clients. When it works well, web design takes your core values, message, and mission, and translates them into a visual presentation that engages users into taking action.
For our client, their core mission is giving clients a professional and dignified service; one that is trustworthy from start to finish across a fresh, bright, and positive interface
But how could our designers use design to get this done? For starters, the colour scheme was a great place to begin. Thanks to a white and olive-green colour palette, this colour scheme is both familiar and engaging for target audiences in this market.
And interacting nicely with this colour palette are lovely transparent images which are static as you scroll further down the homepage. Modern interface content boxes and enticing call to action buttons provide additional visual stimulation that is key for further progress.
In this way, our designers were already on their way to building a website with the perfect blend of professionalism and cutting-edge design. Familiarity meets functionality, here, with an added dose of modernity.
How website design is used to communicate content is crucial to a successful journey. Placed neatly above this design is an appropriate mix of sans and sans serif typefaces to help provide for a unique experience.
Across our client’s website, our team of web designers ensured their work remains a constant throughout the user experience, fulfilling our client’s design brief from start to finish. Above-the-fold banners with images and headers are carried through, with the familiar colour palette driving consistency forwards.
Effective websites are ones where web design and the interface work together to create a fulfilling user experience. When users are content with their browsing experience, they are more likely to convert and recommend your website to other people.
And seeing as our client’s most successful method of advertising is word of mouth, this is even more important.
Key to achieving an effective web interface was design functionality – having design in place to help customers progress, find out more information, and fill out contact forms.
From visible call to action buttons to modern icons and content that doesn’t leave you bored, design here makes it even easier for users of this website to get stuff done.