Birmingham-based Plyvine Catering are high-quality events caterers with over 40 years’ experience in the events and catering industry. From hot and cold buffets to weddings and showcasing events, their showstopping catering puts the cherry on the cake and keeps guests coming back for more.
Plyvine Catering needed a brand-new business website to connect with even more customers, advertise their products on a sleek interface, and centralise their marketing efforts.
Here’s how our UK web design wizards transformed a catering brief into an all-you-can-eat platter of web design wonder.
Events and catering web design UK
This is a wonderfully elegant and simple to use website – making for a more seamless user experience.
The overall core purpose of this website is to simply showcase the amazing food and catering service our client provides for a range of events. Keeping it hassle-free, user-friendly and eye-catching was integral to making it a successful website.
Plyvine’s website also had to make customers aware of any upcoming events that our client will be attending.
We’ve made this possible by building news and events pages accessible via the navigation bar. Keeping visitors informed on a website that is easy to use is really important if you are to retain loyalty and buy-in for what you do.
Web design content
Our web designers really wanted to bring Plyvine’s personality, professionalism and reputation straight to the user when they land on the homepage.
Scrolling down, users are immediately greeted by an interface that is crisp, friendly, and on-brand from beginning to end.
Whether it’s the dark red colour palette or the quirky typeface, design elements like these help to communicate our client’s personality on an interface that remains consistent on every page.
Elsewhere, features such as large content banners, call to action buttons and sliding images help bring this website to life for our client’s online visitors.
We think it’s important to communicate all this information on an interface that is open, accessible, an in a way that values users’ time.
That’s why, on the homepage, you’ll see all design content is housed on an interface that uses white space proactively.
Whether it’s telling users about what our client does, to helping them locate information they need, every page is built in a way that lets content breathe.
Website navigation works best when attractive design meets simple web architecture. When this happens, spending time on a website becomes a much more pleasant and overall natural experience.
Today, users don’t want to be harassed and confused with over the top navigation architecture – they don’t want to be met with too many options, either, and not do they need too many places to go to.
When our web designers build our websites, they do so in a way that keeps life simple for both user and client.
For our client, this means building a website that makes it as easy as possible for their users to use and manipulate the website.
It means giving them more control.
From negative space and sticky headers to large images and service call to actions, every design element works together seamlessly to produce a website that is user-friendly from front to back.