PowerGen Electrical specialise in all things domestic electrical work, EV charging, CCTV and Security.
Based in Bingley, our NICEIC-approved contractor came to Red Website Design for a brand-new, brochure style website where they could better display their services, connect with customers, and improve their online presence.
With a new website, they’re now able to reach more customers, take more control over their digital appearance, and show off what they do best.
Bingley web design for your electrical business
If there’s anything our UK web design team love more than pizza, it has to be designing low-cost, high-quality websites for a whole range of businesses.
In fact, that’s exactly what we’ve been doing for over 14 years. In every brief, we’ve worked with clients to bring their new website dreams to life.
For PowerGen Electrical, we designed a website that does more than list services. It does so on a wide-open, modern interface, with user-friendly design features and images boosting this presence into the 21st Century.
Web design is all about the way a web interface looks, feels and performs. If your Bingley customers aren’t immediately impressed by what they see, they’re more than likely to stop using your website.
With users’ minds made up in around eight seconds or less, we had to hit the ball rolling with PowerGen Electrical’s website, and this meant getting the homepage right.
On our client’s new homepage, online visitors are greeted with a refreshing, open and minimal digital interface. You’ll notice that, as soon as you land, the website’s use of negative space shines through, with the white background helping to space out content.
We like to keep things simple, and that’s what you get on this website. When you land on the homepage, a sleek blue banner featuring a cartoon vector image houses a header tag, main copy and a call to action. It’s effortlessly simple and really cuts through the online noise to reach customers more effectively.
Scrolling down, design minimalism further imbues this interface with a refreshing feel. When you get to the ‘6 point guarantee’ service banner, content is clean, legible and displayed in the website’s colour palette of blue, white and grey.
And then, just like magic, customers can view a horizontal testimonials banner displaying customer reviews to help our client social proof their services.
Scrolling further down the homepage, users are then met with a gallery section, showcasing our client’s work on a moving slideshow of images.
Connecting with customers
The whole point of a website is to make it easier to engage and connect with your audiences.
For our client, this was an opportunity to provide content and webpages that would reassure and reassert why our client is the go-to.
From the Testimonials page to the FAQs and Gallery, this website is built with the customer in mind, making it even easier for them to learn more about our client and how their services can help them.
And thanks to design consistency, users won’t be scared off by the unexpected, helping to cater to a much more seamless website experience. Everyone’s a winner.