London Thunder is an affiliated basketball club established in 2007.
Based in Lewisham, the club aims to improve the technical abilities of all ages, with a passion for fair play and developing personal skills such as teamwork and self-discipline. Their Director of Coaching, Steve Bucknall, was the first Englishman to break into the ranks of the NBA, earning a spot in LA Lakers’ squad. When they needed a new website to take competition to the next level, they came to us. Here’s why our web design team loved this one so much.
UK web design
Starting things off with the colour palette, what more could users want than a refreshing and on-brand palette which does the talking?
Colour schemes have a greater role than just making websites look nice. They can transform everything from mood to your brand values.
Working to the client brief, our designers injected life into London Thunder’s new digital presence with a blue and white design. More than just their club colours, this traditional palette is easy on the eye and guides users through the website’s content.
When design works for both business and end-user, the result is a positive user experience – and this could mean more leads.
Communicating information in a similarly simplistic and user-friendly way, our designers went with a Montserrat typeface. Bold, energetic and eye-catching, this font is perfect for our client.
From front to back, London Thunder’s new web design translates their on-field competition to a place at the front online.
Because for any modern club to succeed on the pitch, they need the whole package.
When users land on the homepage, they’re greeted with an above-the-fold slider which displays their core team values of respect and discipline. Beneath, visible call to actions are on-hand to encourage further user activity.
Scrolling down, you’re immediately met with a recent team news section containing high-resolution images, as well as a window services section, full of call to actions displayed over a fixed-scroll background image of the team.
Finally, as users reach the bottom of the website, they’re met with the partners section, including images of their affiliates, and a gallery banner where users can access the latest images of the team in-play.
As far as sports websites go, this one has many sub-pages that allow new visitors to really get to know London Thunder. From a design perspective, it also means making sure users’ journeys are continuous.
On each webpage, design caters to the user’s needs, with sleek above the fold visuals, call to actions and content complimented with images to enhance the scrolling journey.
Helping customers get from A to B is what we’re all about.
For London Thunder, navigation functions such as a sticky header, call to action banners and external links all assist in the user journey. We also implemented side bar functionality where users can click through links to view the team and other news they may be interested in.
From beginning to end, London Thunder’s interface is built for and around their visitors, helping to up their game off the pitch.