Established in 2002, Newbury-based Gill Vaughan’s gardening and landscaping business prides itself on delivering exceptional garden designs for a range of projects, from home gardens to large acre plots for keen gardeners.
The process involves a series of consultations, surveys and layout planning before working to create your own pocket of green heaven. A beautiful garden can work wonders for a home, and we were more than happy to help Gill and her gardening business look the part online.
Here’s how our UK web designers dug out their green thumbs to create something special.
Gardening and landscaping web design
There’s nothing we love more than building something special for customers looking to get ahead online.
For landscaping businesses, it’s important to look the part online, too.
And with a business website, you’re able to showcase your landscaping expertise and experience on a dedicated portfolio page.
And not only that – you can form more meaningful connections with customers using web design that speaks to the heart of what you do and how you can help.
For Gill Vaughan, this was a case of implementing online what Gill is already known for – executing brilliant design and crafting spaces that people want to spend time in.
Visuals and design features
If we were to create a brilliant, on-brand digital presence for Gill Vaughan, our web design wizards just knew they had to plant the seeds of amazing design.
And that means implementing all the crucial features that, when combined, work to produce a stunning web user journey that helps visitors find what they are looking for, when they need to.
Put simply, the design of this gardening and landscaping website just works, and we’ll begin by discussing the colour palette – one of the most important visual components of web design.
When you immediately land on this homepage, not only do you just know it’s a nature-related website – you know it’s a professional one, too.
And that’s all down to the sleek grey and lime green colour scheme. Not only does this improve the professional atmosphere of the website, it injects just the right amount of energy required to bring this gardening and landscaping website to life. Perfect.
You’ll see this colour palette making its presence felt right across each page, and supporting all the different call to actions, title tags and navigation banners and more.
Put simply, it’s a consistent feel that helps users feel a sense of familiarity from start to finish.
Professional and intelligent design
Let’s talk about other design features, namely the way content is arranged in content banners.
On the homepage, on top of the grey background (which helps to highlight text and imagery) we have content stylised in green and blue boxes, helping to consolidate the natural feel of the website’s content.
And because users don’t need to scroll down to view more content, this homepage is minimal and simple take on a classic, helping users simply navigate to where they need to.
All in all, this simple but sophisticated homepage helps to create a more luxurious and professional design experience, which is exactly what we want for our client.