About The Style are a contemporary fashion boutique offering a large collection of glamorous dresses, bodysuits, and jumpsuits to fit those special occasions. For prima donnas looking to impress and to just feel good, our client are on-hand to deliver all the service with all the sass.
Their dresses turn heads and they needed a sophisticated e-commerce store to match. That’s where we came in.
While we’re not pretending to be fashionista here, we know the perfect look for a website when we see one. From start to finish, we worked with our client so they could work with theirs – on a website that wows and oohs.
Have a read below to see how we made About The Style’s digital store front the centre of attention.
Sleek products deserve sleeker user experience. From beginning to end we envisaged the customer journey and built the website around this central core. Customers are looking for inspiration and a fresh addition to their wardrobe – the website had to meet this demand and guide this process through.
That’s why the webpage we see is a clean, clutter-free, and spacious environment. It’s simple in design, and elegant in execution – everything a retail e-commerce should be.
The ease of purchase was something we really wanted to shine through – making it easy for customers to find what they are looking for right when they need it.
We felt a full catalogue with a variety of images, dress styles, and models was a winning combination for customers looking to spice up their repertoire. And to make it even easier for customers to find exactly what they’re looking for, the filter options at the top are there to do just that.
A ‘New In This Week’ widget to the left of the catalogue adds a fiery dynamism to our client’s presence, and ensures their customers are kept up-to-date with the latest additions, too.
Soft pinks and peaches release subtle energies of passion, beauty, and bespoke quality throughout this website. Overall, we’ve avoided any clashing or harsh palettes, and ensured the design remains consistent across the pages.
Logos communicate your branding in a unique way. They’re a snapshot of what you represent and how you want to be perceived by the outside world.
About The Style’s logo is just what was needed to complement their branding. Elegance, simplicity, and absolute chic are all parcelled up into a digestible and minimalist logo. Lovely.
The free-hand cursive script is a great feature, too, with ‘Style’ matching the colour of the female figure.
We’ve added social media widgets throughout the website to ensure customers can connect, engage, and draw inspiration from About The Style whenever they need to.
We loved working with our client for this one. We’d love to work with you, too. Ready?