Niron Noel has been in the fitness industry for over 20 years
Offering tailored, one-to-one health and fitness plans to individuals looking to achieve their fitness goals, whether that’s weight loss or increasing muscle mass – and everything in between.
From City bankers to Barbican students, Noel is renowned for offering fun, focused and challenging sessions to a huge range of people with differing goals. When it was time to up his digital game, Noel needed a new website to promote his personal training services. We were more than happy to step in and get the job done.
Barbican personal training web design
You’ll be glad to know that this wasn’t the first time we designed a website for a personal fitness and/or health specialist. Using our expertise and experience of designing tens of websites for personal trainers and leaders in the health industry, it’s safe to say that our UK web design experts knew exactly how to hit the ground running with this one.
To ensure Niron Noel’s new digital personal training interface got pulses racing, our Barbican web designers had to tick three boxes with the brief.
First, it needed to be simple and easy to use.
When you’re in the business of selling a service that’s as competitive as personal training is, your website will need to hit it off with visitors as soon as they land on the homepage.
Because people in need of a PT aren’t looking to waste time on websites that don’t make it easier for them to learn and know more about how their new PT can help them achieve their goals.
With this in mind, the second objective was creating a website that made our client as transparent, approachable and open as possible. It would mean building a website that not only reflected Niron’s personality – it would mean building a website that would make his experiences shine through.
The final and definitely not least objective was this: this website would need to be aesthetically pleasing, vibrant and modern.
Bringing these web design objectives together, the end result would be a website that customers looking for a PT would expect: modern, crisp and personal.
Objective one: easy and simple to use
Websites that are too complex to navigate are proven to have higher bounce rates. From cluttering up pages to overloading customers with jargon and information, these are just two ways you can put off your customers. And we never want to do that.
Making a website easy and simple to use is all about having simple navigation and clearly demarcated pages, service copy and call to actions. On each corner of this website, you’ll see that we’ve achieved this thanks to design that remains simple and consistent throughout.
Objective two: bringing our client closer to their customers
As soon as you begin navigating across this website, you’ll know immediately who Niron is and what he does – and how he can help you.
That’s because we ensured to include images of our client to support service copy and the navigation experience, helping our client form closer online connections with customers.
Objective three: aesthetic web design
This goes without saying: we wouldn’t be in the game if we didn’t know how to achieve this.
From front to back, this website is clean, consistent and on-brand. From service banners to the minimalist design layout on the homepage, this personal training website is one that customers know they can rely on.