Cheaper Accountant do what it says on the tin – they offer amazing accountancy services to clients at a reduced fee.
But they go further in how they stand out amongst competitors. They operate away from the traditional (and expensive) high street office, they don’t touch newspaper advertising and they have no rents to pay.
The result? They can pass on their savings to their customers while still offering value for money. After getting in touch with us, our website designers got to work with their new website.
Accountants web design
Cheaper Accountant do things differently in the world of financial services. By choosing to deliver a unique experience for their clients – while still fulfilling traditional expectations clients will have – they’re a highly disruptive firm making the most of digital.
Web design for them had to accommodate both their business models and their values, all while serving their customers.
At every stage of the design process, we kept our client’s and their client’s interests at heart: an easy to use, appealing and modern web interface which allows customers to get from A to B.
Entering the homepage, you can see why we love this one so much.
A dedicated above-the-fold section is tailor-made for customers looking to receive a quick and free quote. To the right, we have the quote form itself: a sleek, modern and rounded section with submission forms, friendly design images and an eye-catching call to action button.
To the left, we have the content itself: simple, concise, SEO-friendly and set in a modern sans serif font.
Scrolling further down, content is demarcated through rounded, white content boxes set above the space grey background.
Speaking of the colour scheme, we think we hit visuals right on the head here. White, space grey and blue offers customers a minimal and sleek appearance that adheres to a traditional financial colour palette.
This way, we’re able to give our client’s online visitors a digital interface that they will resonate with straight off the bat.
Across the other webpages, content remains minimal and concise.
On the about page, users can quickly get to know our client thanks to the way content and other design features are laid out to serve modern reading behaviours.
What we mean by this is simple: times have changed, and so has the way we consume online content. With simple list-like delivery, clear headers and presenting content in an F-like fashion, this website serves its client based beautifully from start to finish.
How web design can boost your reputation
Having a website means you can boost your credibility and reputation in ways other marketing forms just can’t.
One way you can do this is by having a blog built into your website. Which is exactly what we did for our client here.
You’ll see it both at the bottom of the homepage and on a dedicated page itself. Having a blog means our client can deliver valuable content for visitors, helping them to become a leading voice in their field online.