Out in their garden studio in Gosport, Rob Turner and Andrew Douglas have been creating bone china tableware since 1986.
Shunning traditional and conventional methods of identical bone china production, their work is ultimately driven by innovation and experimentation, giving way to craftsmanship like no other. But like every other business looking to get ahead and promote its work, they needed a website to make it happen. It’s not the first time we’ve designed a website for an artist – and it certainly won’t be the last.
Here’s how our team of web designers turned a design into winning web design.
Website Design & Website Interface
When it comes down to it, websites are online mediators between business and buyers. They can either make a visitor’s experience and relationship with a business – or break it.
And once businesses lose a customer’s interest in what it does, it’s very difficult – sometimes impossible – to recover and salvage the trust that successful partnerships rely on.
Business websites and web design itself not only delivers content to users – they influence how content and information are delivered. That’s why we’re all about web design that makes a difference.
When it comes to art – something our client knows a thing or two about – web design has to make positive, eye-catching first impressions. Introductions are everything, and we have an incredibly limited period of time to retain user interaction.
For Rob Turner and his website, our designers needed to make the right statement.
A statement that balanced user experience with design aesthetic. Without the two, websites are just visual shells that don’t help users get from A to B.
Which is why, providing a clean and minimal base presence, we went with a white and grey colour palette. From titles and content banners to content itself, this website enjoys a stripped back colour palette to foreground exactly what users came here to see: our client’s tableware.
Other crisp – often unconventional – features come by the way of circular images above enticing call to action buttons, and a clean sans serif, lightweight typeface to inject professionalism across the interface.
Making cracking first impressions is what our designers are all about. When users land on this minimalist interface, they’re greeted with a clear navigation header, a large, above-the-fold business logo, and immediate welcoming text to introduce our client to theirs.
And, scrolling further down, design helps the customer journey by separating our client’s services by category (flower power, flora fauna, and wild) and displaying them in bright, colourful images of their work cropped into circles. This circular theme enjoys its run throughout the website, helping to create a consistent experience for users from start to finish.
For Rob Turner, our web designers ensured his values of creativity shone throughout, with web design that does more than look nice. Users can come and interact with content that works in ways an art catalogue just can’t.
If you need a brand spanking new website for your business, our team are ready to work with you.