Registered and regulated by Ofsted, Catchpoint is an adoption support agency
Founded in 1998 as a therapeutic organisation dedicated to the support of children who have experienced trauma, the community interest company have recently expanded their services to include working with adults who have experienced trauma. From providing advice and information to families, to creating an integrated support team for each family, Catchpoint pride themselves on offering support that lasts.
Websites that resonate and leave long-lasting impressions – whether they’re for adoption services or catering companies – are those that deliver aesthetic visuals from front to back.
When visitors enjoy what they are seeing, they’re much more likely to sustain their online journey, and they’re much more likely to return in the future.
From colour palettes and graphics to typefaces and images – when web design visuals are presented with the audience in mind, your overall presence is improved considerably, and your website moves away from being cold, surface-level and ordinary, to one that is forward-thinking and impactful for each and every visitor.
For Catchpoint, our designers knew they wanted to implement design that speaks to both our client and their target audiences. It would have to resonate quickly with visitors, and incorporate all the functions and digital amenities that users have come to expect from modern websites.
Nailing the colour palette is a great way to kick off web visuals
We all love colour, and visual stimulation is one of the most powerful ways to engage your audiences and keep them wanting more.
To get off to a stellar start, our client’s web presence is carried through by a reliable blue and white colour scheme. From headers and content banners to links and call to action buttons, this palette helps to demarcate important content areas while foregrounding main copy sections on a crisp white background.
Immediately, this colour palette immediately sets off the right values: this website is approachable, friendly and modern.
Building online relationships is crucial in a crowded digital world; the way we communicate information to new and old customers is therefore crucial to ensuring users view your website in a favourable manner.
For our client, a clean sans serif typeface over this colour scheme helps to deliver information in a way that retains user attention in engaging ways. Elsewhere, web content remains on-brand, easy to read, and concise.
Web navigation is successful when attractive design meets simple web architecture. When this happens, browsing a website becomes a much more pleasant and natural experience.
Users don’t want to be confused with complex navigation architecture – they don’t want to be bombarded with too many options, and too many places to go to.
When we build our websites, we do so in a way that keeps life simple. For our client, this means making it as easy as possible for clients to use and manipulate the website as they see fit.
From sticky headers to negative space, large images to service call to actions, each and every design element combines to produce an interface that is user-friendly from front to back.