The perfect digital touch to a business
Abingdon-based Stealth Coat are all about protecting what gets you to work, to see your family, or to see new places – your vehicle. They do this with a special polymer liquid paint-wrap called stealthcoat. Up and down the UK, happy customers are driving around in their cars – and they’re happy because their cars are protected from dirt, debris, and those pesky keyscratchers.
After they mastered the technology behind their product, they needed a website to take it to market and let more people know about it.
So, our design wizards rolled up their sleeves and got to work to get it done. Taking a design brief, we took it further and stamped the stealthcoat name on it.
Have a read below to see why we like this one so much.
If there’s one thing our designers love doing, it’s crafting gorgeous design that’s in-tune from start to finish. For our client, we knew we wanted a stylish finish that reflected our client’s branding. We’ve done this by using a black, grey, and red colour palette, as well as a subtle carbon fibre print background that structures the website nicely.
This design is minimalist, sharp, and is just the right kind of design you’d anticipate for the nature of our client’s services – and that’s always good for user experience.
Away from the homepage, the same great design can be found on all services pages with titles and main body text in their appropriate colours. You’ll also see small icons dotted around the website to break up text and to vary website content.
And finally, to bring the website alive, when customers hover over navigation buttons and CTAs, they’ll see them change colour to match the red palette. The best thing? All of these design elements work together to produce an appealing, functional, and clean design space that users can make the most of.
We love building websites that operate as well as look good.
For our client, we knew all this design needed to be situated on a website that enabled customers to do what they came to do – navigate, browse services, and get in touch. It made sense, therefore, to have an interface that was built around the customer and anticipated – with buttons in place to progress – the customer journey.
When visitors land on the homepage, they’re met with a wide-open slider that introduces our client with a bold statement as well as accompanying CTAs.
And then, scrolling down, they can peruse the various services on offer and view images to add that sprinkle of context. You’ll notice content isn’t lengthy here – visitors don’t resonate with that when they’re trying to access the services they want quickly.
Keeping it simple, at the bottom we have a horizontal services section, again with simple images and engaging CTAs to guide the user onwards with their journey.
Bringing these two major elements together, our design team have crafted a website that does so much more than list services: it places our client on the digital map and stamps their own voice onto it.