Project Description

HEALTH & FITNESS WEBSITE DESIGN

Born Strong is a health & fitness company based in Glasgow.

They needed a standard, brochure style website to showcase their services.

You can view a screenshot of the home page below.

HEALTH & FITNESS WEBSITE DESIGN

Born Strong is a health & fitness company based in Glasgow.

They needed a standard, brochure style website to showcase their services.

You can view a screenshot of the home page below.

If there’s any philosophy to get you up and fired for the day ahead, we definitely think it’s this one.

Amassing over 12 years’ experience in the health & fitness industry, Billy’s purpose is raw and impassioned: to help people discover their potential and unleash a rejuvenated perspective, not only of life but of themselves.

With this in mind, we knew we needed to create a positive digital space that actively welcomes and encourages individuals from all walks of life to achieve their fitness goals, however big or small.

So, what were we waiting for? We pulled up our socks, stretched those muscles, and got to work.

Design

Meeting our design brief for the first time, the team set about producing a professional and engaging resource for our client. Our ultimate motivation is producing beautiful and effective branding that makes it easier for customers to do what they do best.

And if anything was to help us get this done, it would be amazing design.

This meant utilising the power of clever colour palettes, imagery, and typography to produce stunning branding that helps make a brilliant website – well, brilliant.

Colour palettes are there to determine an overall mood and a feeling that runs throughout. For this reason, they are enormously powerful in creating various connotations that accompany your branding – influencing others how they view your digital presence.

For us, the objective was simple: we needed a consistent palette in line with our clients branding and ethos. A colour palette that isn’t in your face and hello-look-at-me. The answer came all too naturally for us: Red and Black. If any two colours are there to ignite passion, strength, and determination, then these are it. Not only do we have red to reflect all this energy; but the mood that black brings adds a professional and reliable touch.

Not only do images break up your text, they inspire and inject creative juices into your digital presence. We wanted images that spoke to people in ways that text could only dream of. Every image on our client’s webpage has been used with consideration, reflecting how and why this image adds purpose.

Typography

Robert Bringhurst, notable author and typographer once said that typography is the craft of endowing human language with a durable, visible form. In this way, typography enables us to produce compelling emotions using visuals and engaging styles. Above all, we needed typography that communicated values in visible form for users to experience and digest.

Logos exist as your branding stamp. They represent you and your values in the plethora of brands that exist today, and can help you reach out above the noise. For our client’s logo, an Old English typeface expresses all things traditional and reliable, and manages to extend a trustworthy and respectable brand identity to prospective customers.

For subtext content, Oswald is refreshing and brings a contemporary touch. By opening the website up this way, we’re able to ensure our client’s branding remains forward-looking and optimistic.

UX/UI

Great UX makes for a greater client relationship. Making customer experiences that little bit more valuable and meaningful derives from thoughtful UX that ultimately exists to make your website worth visiting. How easy can people navigate? What features are in place to ensure their experience is a dynamic and engaging one?

We thought about all this and more when creating this digital space – from simple navigation buttons to effective placement of CTAs and columns. All these were built with one thing in mind: making the experience unforgettable.

Testimonials

Nothing is more highly valued than a recommendation made by a happy customer. Amidst advertisements, pop-ups, and nagging retargeting ads, testimonials are your best friend and the path to meaningful social proof that does your work for you.

In our client’s case, visitors can visit the ‘Portfolio/Testimonials’ page to witness the amazing transformations of previous customers.

Ultimately, this page is the hallmark of our client’s determination and purpose: helping others realise their objectives.