Special You

Project Description


Special You are a children’s gift retailer.

They needed an online shop to sell their products online.

You can view a screenshot of the home page below.


Special You are a children’s gift retailer.

They needed an online shop to sell their products online.

You can view a screenshot of the home page below.

Nothing says thank you quite like a gift from Special You.

When former HR Manager and mum-of-three Emma got in touch to create an eCommerce website for her party business, we all got a bit excited to say the least.

Sometimes there just aren’t enough hours in the day. That’s where Emma comes in.

With Special You, she’s built a unique business with one purpose in mind: to make organising parties that little bit less stressful.

Whether they’re children’s parties or very grown up, very sensible adult corporate events, Emma’s built a brand that exists to make you relax – and smile.

So, getting very excited, we got to work and started to build something worth celebrating. Have a read below to find out how we took Emma’s design brief and transformed it into the biggest. party. ever.


When we were faced with the task of creating a brand-led design for this website, only one thing was on our mind: to make it as fun, vibrant, energetic, and free as we could.

Colour palettes are one of the biggest ways to achieve these kinds of values.

So, what did we go and do? We went with orange, because no other colour shouts fun and zest (literally!) like orange does.

There’s a lot to be said about psychology in an orange. Orange works so well for this kind of branding because of its fruity, energetic qualities; by pushing these brand values to the centre of our client’s website, we’re able to positively shape and influence the customer experience.

All crucial header and sub-header text are orange, as well as the main navigation control bar. Not only does this tie in nicely with the logo itself, it leaves the website well-structured and clear.

The orange colour scheme also works fantastically well with the semi-transparent hero image, as well as the background that’s full of wacky shapes. This means we’re able to keep branding consistent and in-line with Emma’s values.


There’s nothing quite like a lovely logo, is there? Logos are what we commonly associate brands with – it’s their ultimate, defining hallmark in the public sphere.

Logos are important for how you want to be perceived by the public, and Emma’s logo places them at the heart of Special You.

Second-person pronouns are incredibly powerful in marketing and copywriting. This logo demonstrates the power of putting ‘you’ at the brand’s centre, inviting people into Emma’s mission.

Putting the U in UI

It was so important we made the website interface as accessible and customer-led as possible, given it’s an eCommerce digital store. This meant putting simplicity at the heart of the purchasing journey.

Several techniques allowed us to do that.

First, when landing on the homepage, we’re met with a slider with a ‘Shop Now’ CTA. This call-to-action button ultimately puts the shopping experience in the control of the visitor, and adds a subtle dose of immediacy.

That’s not the only CTA worth having, either. A ‘Subscribe For Updates’ form at the bottom of the homepage allows Emma to keep in touch with her customers, and let them know of any exciting stuff happening.

Back to the goods – customers can browse products based on ages, sex, and occasion, with a funky sticky menu ensuring customers are only a click away from their next page.

Scrolling further down, visitors can view products segmented by category, ensuring they find what they want, without having to find it.

And for those interested in the more popular items, a ‘Featured’ list displays all the products that are flying off the shelf (way to go, Emma!)

A good interface and experience isn’t always just about finding the right products and services, it also means ensuring your customer can locate you easily. The ‘Contact Us’ page does just that, with a simple and clear form.

It’s all in a slogan

Making your brand memorable is what will put you to the front of your client’s head when they require similar services again. For Special You, branding places the customer at the heart. Slogans like ‘A Special Thank You, For a Special You’ are nice and snappy, helping to make Emma and her fantastic service unforgettable.