Ettie Shop

Project Description


Ettie Shop are an women’s fashion retailer.

They needed an online shop to sell their products online.

You can view a screenshot of the home page below.

Website Design for Ettie Shop
Website Design for Ettie Shop


Ettie Shop are an women’s fashion retailer.

They needed an online shop to sell their products online.

You can view a screenshot of the home page below.

UI & Navigation

Fashion ecommerce websites need functionality, good UX, and a smooth customer journey. Afterall – a brand built on style demands a website built on unique experience. You’ll find all that on Ettie – and more.

First impressions really do matter. It takes on average 50 milliseconds for customers to form an initial opinion about your website. This is the difference between staying and leaving, and getting it right is important if you are to make a lasting impression on potential customers.

An integral component of this is UX. Just how easy is it for visitors to use your website and find what they are looking for? What features are available to them to facilitate their buying journey? And how can you improve your layout to make it easier to digest content?

We’ve ensured our client’s website offers a streamlined, easy-to-use experience for every visitor – whether they are looking to purchase or just browse.

The homepage slider with its CTAs for example, makes it easier for people to view the latest collection.

And for those looking for added inspiration whilst they browse the latest products, a ‘Trending Now’ section displays the latest threads that are getting talked about.

And for those wanting to connect with our client, there’s a handy Instagram feed below. This is also a great way to promote the brand itself!

The features I’ve discussed help us to achieve two things simultaneously. First, the user experience is free-flowing and customer-centric. Second, we’re able to pursue brand voice and perception: namely, that Ettie is a modern, connected, and relevant brand in the digital age.

It’s also one that promotes exclusive, creative fashion for customers who are at the heart of their business.

And in doing so, the purchasing journey is made even more simple.

So, we’ve discussed how great UX is essential for the customer experience. To really make those first impressions count, however, good websites need even better design.


Consistence is key: a soft pink (e89db1) runs throughout this site, accompanying a crisp Raleway Light font. This helps to emit moods of ‘Clarity’, ‘energy’, and ‘modernity’. This is not an archaic brand, nor is it a dated one – so these design features really drive the message home.

It’s also important to think about what specific values you’d like to get across to prospective customers, and to think about how intuitive design can get that across for you.

On our client’s homepage, we’re met with two very large, open sliders. Straightaway the website feels spacious, open, and clear.

On top of these, we have ‘Collection 1 – Shop Now!’ CTAs in a wacky typeface over a white background. So not only does it look great – it helps guide potential customers through their purchasing journey.

These features are great for projecting a care-free, youthful attitude that can be sensed across the website. We’re not only helping to get across brand values – it’s also great for reaching target audiences, too.

Personifying your Brand – About Us

Get to know your customer like the back of your hand with a concise, informative, and unique About Us. Here, you want to say not only who you are but what your mission is.

Social media

It goes without saying: you need to be on top of your social media game if you want to thrive digitally. This is especially true for fashion brands who will want to be relevant, on-trend, and engaging.

Ettie demonstrates the potential of this exceptionally well. Just take a look at their homepage.

How many times do you visit websites and scroll endlessly down to find their channels? Not this time!

Immediately landing on the homepage not only is the logo clear and visible – we also have social media widgets in the top left corner.

And they’re able to keep their customers notified of their latest posts and trends further down the page by adding their Instagram account, too.