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15 of the Best SEO Blogs You Should Follow
A Whistle-stop Tour of SEO
If you’re a new business owner that’s just gone live with a website, you may be familiar with the term SEO.
SEO stands for Search Engine Optimisation, and it’s a process that’s all about making your website more appealing to search engines, and more visible to your audiences.
On any given day, Google has to deal with 63,000 search queries. Every second. That equates to just under 6 billion search queries a day.
That’s a lot of people trying to find what they want. And with only a select few pages visible on the front page, getting SEO right is the difference between somebody finding you – or your competitor.
What does it actually mean, though? In plain English, Search Engine Optimisation is the process of optimising the content across your website so that search engines are more likely to show your website when people use certain keywords.
The majority of results that search engines provide users with are the ‘unpaid’ ones following the ads at the top. This means that SEO is a huge opportunity for getting your organic search marketing the best it can be.
Let’s imagine you own a bicycle e-commerce store and are looking to improve the sales on one of your most popular bicycles. SEO, in this case, is making sure that whenever somebody searches for that specific bicycle (possibly even in your location), the search engine shows your website as a top result.
It’s doing whatever you can to make search engine listings favour you the most.
How can you improve your SEO?
There are many ways you get your website favoured by search engine listings. Perhaps the biggest is providing your audience with high-quality and relevant posts. Are you doing more than just explaining who you are and what you sell? Is your website a repository of valuable, meaningful content that helps people, and, in the end, gets your content favoured?
Having content that users find engaging needs to be relevant, too. That’s why it’s important to do your keyword research. Having content that includes keywords that people are actually using will do wonders for your website rankings. Think of it like this: if you’re trying to sell that bicycle, you could include a lot of low-frequency jargon that only biking experts would understand. That would make your website look knowledgeable, right?
Or, you can provide additional content that includes keyword friendly phrases that people are actually using to find what you have. Think about how the language of your content reflects the language used by the user when searching.
Ready for more? Start your SEO journey right by taking a look at these expert SEO blogs.
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