ECOMMERCE WEBSITE DESIGN

Your online store powered by the WordPress platform and WooCommerce plugin.

WHAT TYPE OF ECOMMERCE WEBSITE DO YOU NEED?

SIMPLE ONLINE SHOP

Sell physical and / or digital products online for a one-off fee.

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EVENT BASED

Take payments and schedule days and times for bookable events.

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SUBSCRIPTION BASED

Sell subscription based products with ongoing recurring payments.

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WHOLESALE

Sell your products to retailers and resellers as a wholesaler.

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AFFILIATE

Earn commission for selling other people’s products.

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DROPSHIPPING

Sell your wholesalers products directly from your site.

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WOOCOMMERCE PRODUCT & CART FEATURES

UNLIMITED POSSIBILITIES!

WooCommerce can handle anything from one product to thousands.

PRODUCT TYPES:

Standard, variable, external, downloadable, subscription or bookable.

PRODUCT VARIABLES:

Offer variations with control over prices, stock, image, and more.

INVENTORY MANAGEMENT:

Track stock levels, notifications via email, hide out-of-stock items and more.

PRODUCT ADD-ONS:

Min / max quantities, name your price, waitlist and pre-orders.

BUILT-IN GATEWAYS:

Accept credit / debit card payments via Stripe and PayPal.

ADDITIONAL GATEWAYS:

Integrate your own payment processor, including Worldpay, Sagepay and more.

AUTOMATIC TAXES:

Geolocating allows you to show relevant prices store-wide.

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WHAT IS WOOCOMMERCE?

WooCommerce is a powerful, extendable WordPress Ecommerce plugin that enables you to sell anything.

The plugin is maintained and supported by WordPress themselves, and is one of the world’s most widely used Ecommerce platforms.

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WOOCOMMERCE SHIPPING & MARKETING FEATURES

SHIPPING CALCULATIONS

Enable a shipping calculator on the cart page. Optionally hide costs until an address is entered.

MULTIPLE SHIPPING METHODS

Offer flat rate, International, Local delivery, Local pickup. Or you can even offer free shipping.

MULTIPLE SHIPPING ZONES

Create multiple shipping zones and add any combination of shipping methods to any single zone.

ADDITIONAL SHIPPING OPTIONS

Local Pickup Plus, Per Product, Ship to multiple addresses and Role based methods.

OTHER POPULAR EXTENSIONS

Print Invoices & Packing lists, Shipment tracking, Address Validation and more.

SEO

Create unique and enticing page titles and descriptions for each product in your store.

PRODUCT REVIEWS

Enable or disable the ability for people to leave product reviews on products in your store.

DISCOUNT CODES

Choose from fixed value or percentage off coupons. Set a date a coupon should expire.

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TAKE A LOOK AT SOME OF OUR WORK

We’ve created more than 3,000 websites for a wide range of clients, so we have the experience to help you.

You can take a look at a small selection of our work here.

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ECOMMERCE GLOSSARY

A comprehensive list of terms and definitions you need to know.

A/B Testing

The art of trying out more than one different version of an advertisement or similar project. Great for audience experimentation and to see which version your audience prefers.

Address Verification Service (AVS)

A system used to try and prevent fraudulent activity and to help keep electronic payments secure and safe.

Affiliate Marketing

A form of marketing that revolves around promoting other people’ products in a bid to make an agreed upon commission for every sale put through via your referral.

Amazon Marketplace

One of the largest networks in the world, the Amazon marketplace where people can sell all manner of items to any part of the world.

Attribution Model

A set of rules used to help determine how credit for sales will be assigned to key touchpoints during conversion.

Average Order Value

The average cost of an order put through by an individual, or the average cost of a unit put through throughout the entirety of the business.

Average Time on Site

The length of time that someone spends on a website before they leave and head elsewhere. Typically, the longer the better.

Black Friday

A major event in western society whereby people rush to stores to cash in on major deals and massive savings on everything from electronics to food.

Billing address

The address where you will be sent bills or invoices to, and where the payment used is associated with.

Bounce rate

The number of times in percentage that a particular piece of communication is rejected from reaching its intended destination i.e. an e-mail being rejected.

Brick and Mortar

A standard business, built into an actual physical place like a kiosk or a store.

Bundling

Putting together groups of items that complement one another to sell them as a package to enhance value and improve savings.

Business to Business (B2B)

The art of selling items to another business, where the main customer is not a consumer, but a fellow business owner.

Business to Consumer (B2C)

The opposite to the above; aiming all of your sales at a general consumer, selling them something for personal rather than professional usage.

Call-to-Action

A tagline used to try and inspire the reader to take action and sign up, hire a service and/or buy a product.

Cart abandonment rate

The number of people who add items to their cart on your website but never complete the transaction.

Chargeback

When a particular cost is passed on to the particular department that uses them i.e. a retailer making good on a fraudulent card transaction.

Conversion

When someone goes from looking at buying something/signing up/hiring a service to completing the act and investing in that particular requirement.

Conversion Funnel

The pathway that takes someone from learning about a potential product/service/solution, following them through to convincing them to complete the purchase.

Conversion Rate

The number of people who actually convert into a member/customer compared to the number of people who turned up during that period.

Cookies

Personalised data that’s saved on your web browsers’ Cookies folder. Key information about you such as site preferences, login details etc. can make up your Cookies for that site.

Cross-selling

To sell a different product that might work alongside another product that the customer intended to invest in.

Customer Lifetime Value (CLV)

The average value of a customer to the business, taking their average annual spending habits and extrapolating that across a standard lifetime.

Cyber Monday

A major event that takes place on the Monday after Thanksgiving, delivering an experience for digital buyers who can pick up all manner of great deals and offers.

Discount code

A specific code entered at checkout that can help to reduce the cost of an item being bought.

Drop-shipping

A business model that uses products sold, stored and shipped by another company that you sell with the mask of it being your own.

Domain

The location where your website is stored; your domain is where your website is based on the web: like a home address.

Ebay

A massive online marketplace that allows you to buy just about anything, or sell anything, that is legitimate and legal.

Ecommerce

The art of selling items across the internet; the ability to sell to people from across the world instead of only having access to local sales.

Email Marketing

The concept of sending people materials via e-mail that could convince them to buy, hire or sign-up to a product or service.

Event-triggered email

Event triggered e-mails are sent when the user takes a specific action i.e. signing up to a particular program.

Google AdWords

A marketing solution that allows to prominently place ads at the top of Google searches for certain keywords and terms.

Google Analytics

A form of marketing analysis that allows you to view major key stats about your website performance such as visitors, conversion rates and various other key factors.

Google Keywords

A tool used to help you pick up certain search terms to build your website around to rank, so that when people search these terms they can find your site relevant.

Growth Hacking

Mass experimentation across various forms of marketing to try and find the most efficient way to help grow your own particular business.

HTML

HyperText Mark-up Language: a form of web coding that is used to create a vast portion of the websites out there.

Inventory

The number of items that you have left to sell before you are out of stock and need to replenish.

JavaScript

A coding language that is used to often make web-based applications and solutions.

Keyword Ranking

Where a particular term ranks in terms of popularity amongst similar terms, and how likely it is to bring you visitors if you rank for this term.

Landing Page

A specific form of page (usually promotional) that aims to help people learn about your product or service, and encourages them to take action and buy/sign up.

Listing fee

The cost of listing something on major marketplaces like eBay. The cost you pay for the chance to get your potential listing visited and sold.

Margins

How much revenue from sales exceeds the cost of your business.

Merchant Account Provider

A venue that provides access for someone to start selling items as a merchant/business, providing different financial functions and features to accept payment via credit and debit card.

Metrics

Metrics are a standard of measurement, and usually used to try and determine the success/failure of a particular solution.

Mobile Commerce

Commerce which is carried out directly aimed at those who use mobile devices, with the dimensions and language used altered to fit that particular group of people.

Niche

A sub-topic within a wider industry i.e. in the manufacturing industry, woodworking and steelwork could both be sub-niches of manufacturing.

Open rate

The number of people in percentage who opened an e-mail vs the number of people who received the e-mail.

Organic Traffic

Traffic that comes from sources that have not been directly paid for i.e. traffic that arrives via search, via link or via recommendation.

Partial shipment

When you receive an item in two or more shipments, usually used to help ensure that some of the order can fulfilled as soon as possible.

Payment Service Provider

A PSP is a company that offers online stores the chance to accept electronic payments such as bank cards, credit cards and PayPal.

Pay-Per-Click (PPC) Marketing

A form of marketing that helps to raise visibility of your website, and then you pay for every click that this particular marketing link gets.

PCI Compliance

PCI compliance is vital for any company that wishes to take electronic payments, and plays an essential role in your ability to be able to take cards safely and legally.

Recurring payment

A payment that comes off at a certain agreed upon date time and time again to cover the returning use of a specific service or solution.

Search Engine Optimisation (SEO)

A form of marketing that helps to make sure your website and its supporting content all work around a particular series of themes and keywords related to your industry.

Shipping

The process of sending something in transit to reach another destination i.e. by air, by land or by rail.

Shopping Cart

An online construct that allows people to pick items they wish to buy from your store, and then purchase them all at once.

Stock-keeping Unit (SKU)

An automated solution that helps to make sure that there is the right level of stock left for each and every item that you sell.

Traffic

The people who come to visit your website from any particular source. The traffic to your website is the number of people who came along to look at your website, regardless of time spent.

Transaction

An agreed upon decision whereby the buyer makes a purchase from the seller at an agreed upon price to meet the delivery of a certain product or service.

Upselling

The art of selling a particular product or service on top of what is already being purchased, usually as a form of enhancing/augmenting what was bought.

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