SEARCH ENGINE OPTIMISATION
Increase your ranking and generate more traffic from Google.
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
SEO is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords.
By improving the ranking of a website you attract more traffic which should ultimately lead to more enquiries and sales.
TECHNICAL SEO IN MORE DETAIL
We’ll create an XML sitemap that tells Google what pages and posts you have on your website.
We’ll make sure Googlebot is able to access your robots.txt file and crawl and index your content.
We’ll make sure your site runs super quick providing a fantastic user experience for your visitors.
We’ll make sure your website works well on mobiles and passes Google’s mobile friendly test.
WHAT ARE KEYWORDS?
ON SITE SEO IN MORE DETAIL
We’ll create keyword optimised and descriptive page titles that encourage visitors to click through from Google.
We’ll create enticing meta descriptions that increase the click through rate of your Google SERP listings.
We’ll create descriptive URL’s that include your target keywords to help improve your ranking on Google.
We’ll strategically include your target and related keywords within the header and body text and images.
HOW WE BUILD YOUR DOMAIN AUTHORITY
The greater your domain authority, the more likely you are to achieve high rankings.
Domain authority is mostly based on the number of external links pointing at your site and how authoritative those sites are.
We implement an infographic marketing strategy to help you earn those links.
SEO TRACKING & REPORTING
We’ll provide you with a document that shows the progress of each of your tracked keywords over time.
We’ll show you when your Domain Authority changes using the Moz Domain Authority metric.
We can link your Google Analytics account to our software and show you how much traffic has come from SEO.
We’ll provide you with a spreadsheet showing you the URL’s of the websites that have linked to your content.
Here you’ll find a number of infographics we have created to help you understand SEO.
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