UK based SEO services
SEO is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords.
What’s included in our SEO packages?
Keyword tracking
Our SEO software will track your keywords and the position you rank for them.
Traffic reporting
Our SEO software will track the traffic you receive from search engines like Google and Bing.
Conversion reporting
We can track conversions from search engine traffic using the Google Analytics’ goals feature.
Link reporting
We will provide a monthly report showing the links we have earned for your website.
Error monitoring
We’ll monitor your Google Search Console account for any errors that may affect your performance on Google.
Speed monitoring
We’ll monitor your PageSpeed Insights score to ensure you arent falling foul of Google’s page experience update.
How we do SEO
Here are some of the processes we use to improve your website’s ranking on Google.
Website audit
The first essential step for a successful SEO campaign is to carry out a website audit. This will give you a snapshot of where your site is currently, helping you to monitor performance, and also identifies any potential issues that need fixing before getting started.
Keyword rankings
We’ll tell you where you rank for your target keyword on all the major search engines.
Load speed
We’ll tell you how fast (or slow) your website is, and techniques you can use to speed it up.
URL structure
We’ll tell you how SEO friendly your URL structure is, and ways in which you can improve.
Page metatags
We’ll tell you whether your titles and descriptions are optimised for your target keywords.
Image optimisation
We’ll tell you whether your image descriptions and alt tags are optimised for your keywords.
Header tags
We’ll tell you whether you have header tags that are optimised for your target keywords.
Website copy
We’ll tell you how much copy you have and whether it is optimised for your target keywords.
Mobile friendly
We’ll tell you if your site is optimised for mobile devices and passes Google’s mobile friendly test.
External links
We’ll tell you how many external links are pointing at your website, and how you can earn more.
Technical SEO
It doesn’t matter how great your website content is, or how many links you earn from other reputable and relevant websites, if your site can’t be indexed by Google you have zero chance of showing up in their search engine results pages (SERPS).
Keyword research
Understanding what your target market are searching for is the key to unlocking success on Google. Our keyword research service will help you discover the opportunities your competitors are missing out on.
Head keywords
Head keywords are single word keywords. They have an extremely high search volume and are extremely difficult to rank for.
Body keywords
Body keywords are 2-3 word phrases. They have a moderate search volume but are less competitive so easier to rank for.
Long-tail keywords
Long-tail keywords contain 4 plus words and are very specific. The search volume is much lower but they are the easiest to rank for.
Keyword optimisation
Once we’ve established your target keywords we’ll go to work including them in the right places on your website. This helps Google to see you are relevant to searchers queries and increases your chances of being found.
Link building
Earning links is the hardest and most expensive part of the SEO process, but it is by far and away the most effective. Here’s how we build those all important links to your website.
Infographics
We will create stunning infographics and post them on your website. This will earn you links from other sites in your niche.
Promotion
We will include your infographic in our own infographic directory. We will then promote it to thousands of followers.
Outreach
We will reach out to other websites and ask them to post your infographic and include a link back to your site.
SEO resources
All the help you need with your next SEO project.
Key SEO stats
68%
68% of online experiences begin with a search engine.
0.78%
0.78% of Google searchers click on results from the 2nd page.
53.3%
53.3% of all website traffic comes from organic search.
92.96%
92.96% of global traffic comes from Google search, Google Images, and Google Maps.
1000%+
SEO drives 1000%+ more traffic than organic social media.
69.7%
69.7% of search queries contain four words or more.
Frequently asked SEO questions
The most asked questions about SEO.
SEO is an acronym which stands for search engine optimisation.
The aim of SEO is to improve your organic (non-paid) ranking on search engines like Google.
By improving your ranking you can generate more targeted website traffic, which may lead to more sales and enquiries.
The time it takes to improve your ranking on Google depends on a number of factors.
- Google algorithm updates
- How competitive your keywords are
- What your competitiors are doing with their SEO
- The techniques you are using as part of your SEO strategy
You can’t control Google’s updates, or what your competitors do, which is why it is almost impossible to provide a definitive answer to this question.
Some websites can achieve higher rankings in a matter of days, others can take more than a year.
On page SEO refers to the elements you optimise on individual pages on the website itself.
This includes:
- Page titles
- Meta descriptions
- Descriptive URL’s
- Header tags
- Body text
- Image files
Off page SEO refers to the elements you can optimise away from the website.
This usually refers to building links, but can also include:
- Social media
- Brand awareness
- Public relations
- Reviews
The cost to rank your website higher on Google depends on a number of things:
- How much work is required (see question about how long SEO can take)
- How much your SEO company charges for their time
SEO is a continuous process, it isn’t a fire and forget strategy.
Earning links and building your domain authority can’t be done in one go, this needs to be a consistent process for Google to trust your website.
Some on page SEO may only need to be done once, but it’s important to make sure you keep an eye out for Google algorithm changes in case you are required to changes anything on your site.
The quick answer to this is: keyword research.
There are a range of tools you can use to establish what your ideal client is searching for online.
Here are a few you can try:
- Google Keyword Planner
- Moz
- SEMrush
- Ahrefs
Google has a reported 200+ factors that decide where your website ranks.
They don’t provide a list of these factors, or their relative importance, so it is almost impossible to answer this question.
There are plenty of reputable blogs out there covering the in-depth subject of SEO.
We’ve listed a few of our favourites below:
- The Moz Blog
- Neil Patel
- Search Engine Land
- Search Engine Journal
- Search Engine Roundtable
- SEMrush Blog
- Yoast
- Search Engine Watch
- Searchmetrics
- Backlinko
- Ahrefs