SEARCH ENGINE OPTIMISATION
Increase your ranking and generate more traffic from Google.
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
SEO is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords.
By improving the ranking of a website you attract more traffic which should ultimately lead to more enquiries and sales.
TECHNICAL SEO
We’ll make sure your site is technically sound so that Google can crawl and index your content.
KEYWORD RESEARCH
We’ll establish what your target market search for when looking for your products or services.
ON SITE SEO
We’ll make sure your website is optimised for the keywords your target market search for.
CONTENT
We’ll help you to create the content your visitors are looking for when they land on your site.
OFF SITE SEO
We’ll help improve your website’s popularity and authority with Google by earning external links.
TRACKING
We’ll provide you with a monthly report showing how your keywords are performing on Google.
TECHNICAL SEO IN MORE DETAIL
SITEMAP
We’ll create an XML sitemap that tells Google what pages and posts you have on your website.
CRAWL
We’ll make sure Googlebot is able to access your robots.txt file and crawl and index your content.
CMS
We’ll make sure your website uses a search engine friendly content management system.
SPEED
We’ll make sure your site runs super quick providing a fantastic user experience for your visitors.
MOBILE
We’ll make sure your website works well on mobiles and passes Google’s mobile friendly test.
WHAT ARE KEYWORDS?
HEAD KEYWORDS
Head keywords are single word keywords. They have an extremely high search volume and are extremely difficult to rank for.
BODY KEYWORDS
Body keywords are 2-3 word phrases. They have a moderate search volume but are less competitive so slightly easier to rank for.
LONG-TAIL KEYWORDS
Long-tail keywords contain 4 plus words and are very specific. The search volume is much lower but they are far easier to rank for.
ON SITE SEO IN MORE DETAIL
PAGE TITLES
We’ll create keyword optimised and descriptive page titles that encourage visitors to click through from Google.
META DESCRIPTIONS
We’ll create enticing meta descriptions that increase the click through rate of your Google SERP listings.
DESCRIPTIVE URL’S
We’ll create descriptive URL’s that include your target keywords to help improve your ranking on Google.
KEYWORD PLACEMENT
We’ll strategically include your target and related keywords within the header and body text and images.
USER EXPERIENCE
User experience is key. We’ll make sure your site is easy to navigate and doesn’t have a high bounce rate.
HOW WE BUILD YOUR DOMAIN AUTHORITY
The greater your domain authority, the more likely you are to achieve high rankings.
Domain authority is mostly based on the number of external links pointing at your site and how authoritative those sites are.
We implement an infographic marketing strategy to help you earn those links.
INFOGRAPHIC DESIGN
We will create stunning infographics and post them on your website. This is what will earn you links from other sites.
INFOGRAPHIC PROMOTION
We will include your infographic in our own infographic directory. We will then promote it to thousands of followers.
EMAIL OUTREACH
We will reach out to other websites and ask them to post your infographic and include a link back to your site.
SEO TRACKING & REPORTING
RANK TRACKING
We’ll provide you with a document that shows the progress of each of your tracked keywords over time.
SEARCH VISIBILITY
We’ll provide a graph that demonstrates your average keyword ranking across the board each month.
DOMAIN AUTHORITY
We’ll show you when your Domain Authority changes using the Moz Domain Authority metric.
TRAFFIC REPORT
We can link your Google Analytics account to our software and show you how much traffic has come from SEO.
LINK REPORT
We’ll provide you with a spreadsheet showing you the URL’s of the websites that have linked to your content.
SEO RESOURCES
Here you’ll find a number of infographics we have created to help you understand SEO.
If you want more of this kind of information make sure you head over to our blog and subscribe to receive our tips direct to your inbox.
How does Google decide where your website should rank?
We share the on site ranking factors you need to know this infographic.
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How does Google decide where your website should rank?
We share the off site ranking factors you need to know this infographic.
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Not sure where to start with your SEO strategy?
We sum up the various facets of SEO in this one neat infographic.
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Have you heard of the Google Zoo?
Take a look at the cuddly animal algorithms that will shape the success of your website in this infographic.
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Need some background knowledge to shape your strategy?
We share the stats you need to know in this infographic.
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Want to know more about infographics for SEO?
We share everything you need to know about infographic marketing in this infographic.
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Want to know more about technical SEO?
We share 15 facts you need to know in this infographic.
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What SEO techniques should you avoid?
We share 25 black hat SEO techniques you should steer clear from in this infographic.
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Want to steer clear of the Google Penguin algorithm?
We share 43 Penguin friendly SEO tips in this infographic.
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Want to create the perfect backlink profile?
We share the essential ingredients your website needs in this infographic.
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What link building techniques should you avoid?
We share 9 tactics Google hates in this infographic.
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Not getting found on Google?
We share 10 simple SEO mistakes to avoid in this infographic.
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