SEARCH ENGINE OPTIMISATION
Increase your ranking and generate more traffic from Google.
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
SEO is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords.
By improving the ranking of a website you attract more traffic which should ultimately lead to more enquiries and sales.
We’ll make sure your site is technically sound so that Google can crawl and index your content.
We’ll establish what your target market search for when looking for your products or services.
ON SITE SEO
We’ll make sure your website is optimised for the keywords your target market search for.
We’ll help you to create the content your visitors are looking for when they land on your site.
OFF SITE SEO
We’ll help improve your website’s popularity and authority with Google by earning external links.
We’ll provide you with a monthly report showing how your keywords are performing on Google.
TECHNICAL SEO IN MORE DETAIL
We’ll create an XML sitemap that tells Google what pages and posts you have on your website.
We’ll make sure Googlebot is able to access your robots.txt file and crawl and index your content.
We’ll make sure your website uses a search engine friendly content management system.
We’ll make sure your site runs super quick providing a fantastic user experience for your visitors.
We’ll make sure your website works well on mobiles and passes Google’s mobile friendly test.
WHAT ARE KEYWORDS?
Head keywords are single word keywords. They have an extremely high search volume and are extremely difficult to rank for.
Body keywords are 2-3 word phrases. They have a moderate search volume but are less competitive so slightly easier to rank for.
Long-tail keywords contain 4 plus words and are very specific. The search volume is much lower but they are far easier to rank for.
ON SITE SEO IN MORE DETAIL
We’ll create keyword optimised and descriptive page titles that encourage visitors to click through from Google.
We’ll create enticing meta descriptions that increase the click through rate of your Google SERP listings.
We’ll create descriptive URL’s that include your target keywords to help improve your ranking on Google.
We’ll strategically include your target and related keywords within the header and body text and images.
User experience is key. We’ll make sure your site is easy to navigate and doesn’t have a high bounce rate.
HOW WE BUILD YOUR DOMAIN AUTHORITY
The greater your domain authority, the more likely you are to achieve high rankings.
Domain authority is mostly based on the number of external links pointing at your site and how authoritative those sites are.
We implement an infographic marketing strategy to help you earn those links.
We will create stunning infographics and post them on your website. This is what will earn you links from other sites.
We will include your infographic in our own infographic directory. We will then promote it to thousands of followers.
We will reach out to other websites and ask them to post your infographic and include a link back to your site.
SEO TRACKING & REPORTING
We’ll provide you with a document that shows the progress of each of your tracked keywords over time.
We’ll provide a graph that demonstrates your average keyword ranking across the board each month.
We’ll show you when your Domain Authority changes using the Moz Domain Authority metric.
We can link your Google Analytics account to our software and show you how much traffic has come from SEO.
We’ll provide you with a spreadsheet showing you the URL’s of the websites that have linked to your content.
Here you’ll find a number of infographics we have created to help you understand SEO.
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