In a world where information is abundant and readily available, finding an accountant online has never been easier. Yet some accountants, especially those in smaller towns and rural areas, don’t have an online presence.
Although it might be tempting to not have a website at all, having one gives you access to more customers and allows you to reach them more easily and quickly than ever before.
A website is the first impression that many people have of your accounting company, so it’s vital that your site accurately reflects your professionalism and competence in the business world.
A great website design will clearly display your services, support your credibility, and leave visitors eager to learn more about you and your offerings—all while showcasing how you stand out from the crowd.
Websites for accountants
Most people know that accountants are good with numbers. It turns out, though, that they’re also pretty skilled at website design—which is why you need one.
Great accounting firms have long understood that a polished online presence isn’t just nice to have—it’s essential to their success. Today it’s more important than ever to present yourself professionally online if you want clients to recognise your brand and connect with you on an emotional level.
A poorly designed site gives potential customers all kinds of reasons not to choose you. A well-designed site, on the other hand, can do wonders for both new business acquisition and retention of existing customers.
A successful website tells customers everything they need to know about your accountancy firm in seconds. Is yours doing its job? If it isn’t, get in touch—your competitors probably already have.
Accountant web design basics
An accounting website can be simple—even something as basic as your company logo and contact information on a plain white page is better than nothing, at least it shows you exist to the world wide web.
Designing an accountant website doesn’t need to be complex or costly. Think of your accountant site as part of your marketing plan; just because it isn’t print doesn’t mean you can afford to skimp on quality.
An accounting firm site should offer easy-to-understand resources that educate clients about what accountants do, who they are and how they work — without being too complicated or bogged down with legal jargon.
If you’re an accountant, your website serves a very specific purpose—to convert visitors into clients. An effective design should help lead visitors to take action—maybe it’s filling out a contact form or downloading a brochure. If your website is stylish but not functional, all of that effort will be in vain.
Most importantly, an accountant’s website needs to be mobile friendly so customers can easily browse on their phones. A good design will not only look great on mobile phones, but also modernise your brand image and give you a competitive edge over other local accountants.
A custom design can set your site apart from other accountants in your area. This helps showcase your professionalism and that you understand how important it is for potential clients to find easy-to-navigate sites with clear instructions.
This way, clients know exactly what they’re getting when they hire an accountant—and who they’re hiring.
Accountant website design styles
The right website design style has a big impact on an accountant’s ability to attract new clients. To get new customers, you need a website that pops, and many accountants shy away from bold colors and graphics because they think such design features aren’t business-like.
But if you want your small business to get noticed online, go ahead and add some pizzazz to your site; it won’t be long before clients notice.
Potential clients often spend more time at accounting firm websites than any other type of company website—even retailers!—but most accounting firm sites are still outdated, hard to navigate, or inconsistent in their look and feel.
As more companies look to hire freelance accountants or part-time help over traditional staff members, creating a professional presence through your site is even more important; it can make all the difference between getting hired or not.
SEO for accountants
SEO, or search engine optimisation, is one of the best marketing techniques you can use to attract new clients to your accountancy practice and get your name out there in front of potential customers.
Using SEO properly can lead directly to more qualified leads through organic searches; which means less wasted money on advertising campaigns that could end up failing anyway.
So how does it work? Well, every business has something called a ‘keyword’ or ‘search phrase’ – what people look for when searching online. Say you were an accountant with an office in Liverpool – people would be looking for things like ‘accountant Liverpool’, ‘Liverpool accountants’ and so on.
These are all phrases where your competitors will show up in Google’s results under their own names and specialisms.
Accountant SEO keywords
When people perform a Google search, they might not be specifically looking for an accountant; they may just be looking for advice about their tax affairs, business advice and so on.
Optimising for these kind of “help” keywords can sometimes be easier to rank in search results than if people were entering ‘accountant Liverpool’ into Google (for example).
But it can still be very difficult to do without any existing authority or domain ranking. With that said, you can increase your chances of ranking by providing high-quality resources like infographics, podcasts, guides and other helpful content that show you know what you are talking about – even if they don’t link directly back to your website.
Website design company for accountants
Trying to design a website without any knowledge of web design or coding can be an arduous task, which is why you need help from an accountant website design company.
There are many factors to consider when developing a new website, including business goals, target audiences and colours. Thankfully, though, our professional accountant web designers can help you create a simple yet effective site that represents your brand’s identity and makes it easy for visitors to engage with your business.
Get in touch today to see how we can help you launch your accounting business online.
Some accountant websites we have created
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